Bigfoot
Says Avoid
Low-head Dams
The Goal: More people than ever are going outdoors, and many don’t know what they’re doing when it comes to water safety. Accidents around low-head dams claim around 50 lives a year, and almost all of these deaths are preventable. Our job is to raise awareness around low-head dam safety across the US with a campaign that will educate outdoor recreationists about the danger of low-head dams.
The Insight: We can miss actual threats by focusing too closely on the mythical ones.
The Idea: Show that the reverse can also be true by rehabilitating a classic woodlands monster into a lovable and knowledgeable dam safety mascot.
Copywriter: Christian Walsh
Bigfoot’s
Big Sizzle
Before production ever even started, we were set with the task to create a sneak peek at our new campaign for a whole bunch of smart engineers. With our expert digital producer, Cameron Tutt, we decided to poke fun at traditional move trailers and take a new spin on the typical horror movie tropes.
Not only did we win the gold for Branded Content & Entertainment in the Addys, we finally had the chance to explore how Bigfoot would eventually come to life.