Bigfoot
Says Avoid
Low-head Dams
The Goal: More people than ever are going outdoors, and many don’t know what they’re doing when it comes to water safety. Accidents around low-head dams claim around 50 lives a year, and almost all of these deaths are preventable. Our job is to raise awareness around low-head dam safety across the US with a campaign that will educate outdoor recreationists about the danger of low-head dams.
The Insight: We can miss actual threats by focusing too closely on the mythical ones.
The Idea: Show that the reverse can also be true by rehabilitating a classic woodlands monster into a lovable and knowledgeable dam safety mascot.
Copywriter: Christian Walsh
Bigfoot’s
Big Sizzle
Before production ever even started, we were set with the task to create a sneak peek at our new campaign for a whole bunch of smart engineers. With our expert digital producer, Cameron Tutt, we decided to poke fun at traditional move trailers and take a new spin on the typical horror movie tropes.
Not only did we win the gold for Branded Content & Entertainment in the Addys, we finally had the chance to explore how Bigfoot would eventually come to life.
Debut
Bigfoot’s
After finding our perfect director in LJ Johnson we brought Bigfoot to life. We are currently in the process of helping fund raise for ASDSO and to further spread Bigfoot’s mission to save lives.